There is an old saying that it is much less expensive to keep a customer than to lose one and try replacing them with a new customer. However, as a business owner, you want to do both. You need to keep all the customers you can and earn as many new ones on top of it. This is needed to keep building a business.
There are a few ways you can go about building a larger customer base. With just a couple of key changes here and there, you could have more customers knocking on your door than you can handle. And as a business owner, this is something we should all be after.
Invest Time (Not Money) in Social Media
Social media is not just for arguing with strangers or looking at cat pictures. It is a way to communicate with long lost family members and friends as well. But as a business owner, you should be viewing it as a way to increase your customer base without having to spend anything but time.
Just by creating an account on the major social media sites, you are going to be able to reach out to thousands of people. Once your business starts to fire away on all cylinders, you could eventually even reach millions. This will require creating memorable posts and updating your accounts almost daily. Still, you are only spending your time and absolutely zero money. Even if it only drums up a couple of new customers a month, it will start to add up over time.
Customer Relationship Management Software
You probably get a few emails a month from businesses you have used in the past. Amazon sends out emails apparently almost every day reminding people to buy more items. This is something that your business can do without being overly aggressive or annoying.
Through customer relationship management (CRM) software, your business can operate the same way automatically. Your customers can get email reminders or even text messages ensuring that they will come to you when needed. If you would like, just contact a Salesforce CRM consulting firm and they can help guide you through the process.
Value the Ones You Have
Don’t just offer your new customers 20 percent off deals in an effort to create more business. Remember the loyal customers that have been with you for years and provide them special deals on the side. They will appreciate it greatly!